Being a champion starts by acting as a champion, committing yourself to practicing the habits and ways of a champion, choosing to engage in a lifestyle that demonstrates such qualities and characteristics on a consistent, daily basis.
San Jose Earthquakes Soccer Team
Jerry is the Team Sports Psychologist for San Jose EARTHQUAKES, some of whom are
picture here prior to a home game.
Doc J Videos
How Leaders Win the Relationship Game
Circle Video
Boulder Panthers 15-0
Intro to The Way of Champions Coaching Conference June 2-4, 2017
Dr. Jerry Lynch has written 13 books and has conducted countless seminars and workshops talking about what it takes to be a champion.
Utilize that experience by perusing Jerry’s extensive blog posts, videos, audio files and more. You’ll find a wealth of resources as an athlete, coach or parent.
Win the Day lays out the essential core values of championship sports cultures. It is a book to help build, cultivate, and sustain a culture of champions who “Win the Day” by practicing specific core values that we all crave. It leans on the wisdom, teachings, and values of a variety of cultures, such as ancient Chinese and Buddhist thought, Native American tradition, and Western psychology. The book reflects the body of work Jerry Lynch has created over the past 30 years with 115 championship cultures, with practical, easy-to-implement tools, strategies, exercises, and activities that he has successfully used with coaches and athletes in championship cultures. The book also applies the expertise and wisdom of 12 nationally acclaimed Hall of Fame head coaches from the professional and collegiate ranks, through their personal stories, anecdotes, and opinions about crafting their championship cultures.
Steve Kerr
“This book is about the connection, caring, and core values in a successful team culture, much like the Warriors. Jerry helps me to pass on his “Win the Day” philosophy to our Warrior culture. His book is one to be read by every coach of every sport, as well as athletes, CEOs, and other leaders to help understand how to build and sustain a championship culture.”
– Steve Kerr, Coach of 2017 World Champion Golden State Warriors
Jim Thompson
"There is nothing more important to becoming a great team than creating a caring culture, which provides the trust and solidarity that individuals need to become emotionally committed to each other and to the quest for excellence. Win the Day provides so much practical wisdom for developing a caring culture that every coach at every level can learn from it. It is a wonderful book, a gift from an inspirational teacher and writer who has helped countless professional and college teams win championships. Jerry Lynch has written a masterpiece and we are all better off for it."
– Jim Thompson, Founder and CEO, Positive Coaching Alliance
Anson Dorrance
"Jerry is a wise and trusted friend who happens to be one of the nation’s top authorities on leadership, coaching, and culture development. His influence has had a very positive effect on me and other coaches at University of North Carolina to create and sustain championship team cultures."
– Anson Dorrance, Head Women’s Soccer Coach, UNC
Core Values that Build and Drive a Championship Culture
Eastern Thought, Native American Tradition and Sports Psychology for Extraordinary Performance, Leadership, and Coaching in Athletics and Life
Dr. Lynch is a member of the PCA National Advisory Board
"Dr. Jerry Lynch, recognized by some as one of the top five in his profession nationwide, is an internationally known expert in the field of performance, leadership and coaching over the last 40 years working with athletes and teams at universities such as The University of North Carolina, Duke, Maryland, Oregon State, Stanford, Harvard, Middlebury, Syracuse, UConn, Washington, Iowa, New Mexico, to name a few."
ATHLETES can choke, slump, and underachieve and fail if they focus on the wrong things, are unable to let go of setbacks, errors, and mental mistakes, lack of self-confidence, have difficulty handling performance pressure, fear failure, have unrealistic expectations and experience competitive anxiety. Leaving the mental, emotional and spiritual talents of performance to chance makes you more susceptible to performance problems such as psych-outs, choking, slumps and mental blocks. To be more self-confident and achieve peak performance, you must learn to train these talents. Let Dr. Lynch teach you the spiritual,emotional mental mechanics and not leave your performance to chance. He can teach you to develop the HEART and MIND of a champion through his approach, Way of Champions.
Jerry has had a life-long quest for over 40 years to make a difference in the lives of others. He truly wants to penetrate the enigma of athletics. He considers his approach to be a fundamental and unconventional view of "why we play." When the "why" is answered, the ramification can lead to sea change, a new way of seeing sports and life as well. He does this by helping people of all ages and abilities in all arenas of performance to develop the essential spiritual core values, traits and qualities of courage, integrity, fearlessness, tenacity, patience, persistence in order to overcome mental and emotional blocks. Using a rather unconventional approach by combining Eastern Thought (Buddhist, Taoist), Native American Tradition and western psychology he is able to help you and your team to create confidence, mental toughness, inspiration and empowerment for competitive events and to better navigate the unchartered waters of life.
Sports Psychologist, Dr. Jerry Lynch, helps people of all ages and abilities in all arenas of performance to develop the essential spiritual traits and qualities of courage, integrity, fearlessness, tenacity, patience, persistence in order to overcome mental and emotional blocks. Using a rather unconventional approach by combining Eastern Thought (Buddhist, Taoist), Native American Tradition and western psychology he is able to help you and your team to create confidence, mental toughness, inspiration and empowerment for competitive events and to better navigate the unchartered waters of life. Dr. Lynch divides his time between two offices, one in Santa Cruz, California and the other in Boulder, Colorado. His phone consultation services allow him to work with clients nationwide where ever he may be.
The Word on the Street...
"I count Jerry as a friend who has given me encouragement and information that makes a difference in helping me lead,coach,inspire and empower my athletes so that they may reach their potential."
Phil Jackson
Coach of Eleven NBA Championship teams
"Jerry Lynch is right on target with his specific, practical lessons for leadership,coaching and winning as a champion in sports and the bigger game of life"
Dean Smith
University North Carolina Basketball National Champions
"THE WAY OF THE CHAMPION is a really, really good book that I enjoyed. I definitely apply it." - Kobe Bryant,
Kobe Bryant
of the LA Lakers, on Dr. Lynch's book
"Jerry has had a very positive influence on my team; he is a good man and I welcome him into our championship soccer culture."
Anson Dorrance
University North Carolina women's soccer, 20 time National Champions
"I rely on Jerry to keep me on track for being my best in golf and all of life."
Vijay Singh
PGA Tour Champion
"Our team culture has truly being re-shaped and re-molded with your wisdom and guidance, thank you. We all feel honored to have had you work so closely with BUFHA. Our personal growth as coaches from your work will continue to benefit the program, we have REALLY enjoyed working with you, and having you work with our teams."
Coach Sally Starr, Head Coach, Boston University, Coach Tracey Paul,
Assist coach, Boston University
Doc J. Telling Stories
Jerry with Amhearst Coaches
Jerry with Athlete Captains
Leadership with Doc J.
Circle Game for Culture Development
Focusing During Time Out
Tai Ji Movement
Jerry Lynch with Navy Lacrosse head coach Cindy Timchal
Looking out over Boulder Colorado on Mount Sanitas
Eastern Thought, Native American Tradition and Sports Psychology for Extraordinary Performance, Leadership, and Coaching in Athletics and Life 
