BOOKS

THE WAY OF THE CHAMPION: LESSONS FROM SUN-TZU'S The Art of War and Other Tao Wisdom For Sports and Life - $18.95 Shipped: Domestic International TOPICS INCLUDE: 1. Knowing Your Opponent as well as Self 2. Getting to Manage Emotions 3. Readiness Training 4. Coping with Adversity 5. Virtues of Champions 6. Team Harmony 7. Leadership 8. and much more "In his book, The Way of the Champion, DR. LYNCH IS RIGHT ON TARGET, presenting specific practical exercises for mental toughness, leadership and winning as a champion." - Coach Dean Smith, University of North Carolina basketball champions

ARE YOU INTERESTED IN CREATING A CULTURE OF CHAMPIONS?
THIS IS FOR YOU!

Although this is a perfect book for all coaches in all sports, providing specific, practical material that can be used with an entire team to raise their level of strategy, leadership and winning, it can also be used to benefit individual athlete's performance, taking themselves to the next level.

Martial artists, great warriors, coaches, generals, and successful corporate CEOs effectively use the strategies for winning found in Sun Tzu's Art of War. Author Jerry Lynch, using lessons from The Art of War, as well as other ancient Taoist books such as the I Ching and Tao Te Ching, teaches readers to develop the capacities and qualities that make a champion - such as high self-esteem, courage, fortitude, determination, perseverance, tenacity, self-awareness, integrity, the ability to take risks, and the ability to learn from failure. The emphasis on self-awareness, tactical positioning, and strategic advantage means that practitioners win through inner growth and self-improvement - giving them a universal competitive edge.

Creative Coaching: New Ways to Maximize Athlete and Team Potential in All Sports - $18.95 Shipped: Domestic International TOPICS INCLUDE: 1. Cultivating Character 2. Developing Discipline 3. Communicating Effectively 4. Cohesiveness and Team Unity 5. Instilling Confidence and Inner Strength 6. Using Mental Toughness Techniques 7. Focusing Technique. "Over the years I have been fortunate to have a number of friends who have supported my development of coaching principles. I count Jerry as one who has given me encouragement and information to make a difference in helping my athletes reach their potential. I use Jerry's work to support my journeys into the uncharted waters of coaching." - Foreword by Phil Jackson, Head Coach - L.A. Lakers, World Champions

ARE YOU LOOKING TO TAKE YOUR COACHING TO A HIGHER LEVEL?
I CAN HELP YOU TO DO THIS!
READ THIS BOOK AND SEE MY ONLINE SERVICES FOR COACHES

Times have changed in the coaching profession. In today's world of sport, players must deal with complex issues. Not only must you teach athletes the skills, strategies and discipline to help them succeed, you also are expected to guide, encourage, respect, and inspire athletes.

Creative Coaching is a strategic handbook for addressing the challenges of coaching modern athletes and maximizing their sport performance.

What sets author Jerry Lynch's coaching method apart is his unique collective approach. You will learn to teach, guide, and motivate in a reciprocal relationship with athletes. Respect and authority are earned not through a title or through disciplinary measures but through a clear vision and effective communication that prompts athletes to exert maximum effort toward their goals and develop their own decision-making skills - all of which have a direct performance payoff.

Throughout the book, you'll be challenged with real scenarios in which you must try to solve problems and new strategies that have proven to be effective with today's athletes.

Creative Coaching is more than a "how to win" manual. The innovative techniques apply to a wide variety of coaching situations and will help you and our athletes experience all the fun and passion of sport - at the same time, you'll perform your best.

Thinking Body, Dancing Mind: Taosports for Extraordinary Performance in Athletics, Business, and Life - $18.95 Shipped: Domestic International TOPICS INCLUDE: 1. Fear of Failure 2. Slumps 3. Perfectionism 4. Confidence 5. Balance 6. Goal Setting 7. Mental Tactics 8. Motivation 9. Positive Thinking 10. Unlimited Beliefs 11. Courage 12. and much more "This book helped me to get back in touch with my golf game." - Annika Sorenstam, LPGA Champion "Thinking Body, Dancing Mind was a life changing kind of book to say nothing about what it did for us athletically." - The Swiss National Skydiving Champions

1. Is your head preventing you from becoming a winner?
2. Do you suffer from slumps, choking, psych-outs, runaway emotions, negativity or a lack of confidence?
3. Do you perform better in practice than at "game time" when it counts the most?
4. Do you consistently underachieve in your performance arena?

In the tradition of The Art of War, The Book of Five Rings and Timothy Gallwey's revolutionary The Inner Game of Tennis, comes Thinking Body, Dancing Mind.

Jerry Lynch makes Zen principles and strategies for achievement and excellence accessible to people in all walks of life - and shows how to turn these strategies into effective tactics for immediate success in athletics and fitness regardless of level or age.

Here are the secrets of legendary warriors and strategians that have been practiced for more than two thousand years - timeless principles of craft, skill, and timing of will power and indomitable spirit - that result in victory. Thinking Body, Dancing Mind's Taoist teachings about concentration, focus, centering, intuition, and practice are both philosophic and practical. The book provides numerous mental exercises and techniques, ethical guidelines, visualizations, and affirmations, which the author calls TaoSports, that any reader can use to succeed.

This is now a perennial best seller in seven languages and is found in the locker rooms of athletes in the NBA, NFL, NLL, and NCAA collegiate champions and at the high school level of sports as well.

RUNNING WITHIN: A guide to Mastering the Body-Mind-Spirit Connection for Ultimate Training and Racing - $18.95 Shipped: Domestic International TOPICS INCLUDE: 1. Race Day Preparation 2. Coping with Fatigue 3. Gain without Strain 4. Handling Injury 5. Meditation Practice for Success 6. Winning as a Journey 7. The Warrior Within 8. Running Beyond Limits "Dr. Lynch and Scott define the old battle of mind over matter with the use of scientific research and vast personal experience. Whether you run a mile or 100 miles a week, Running Within will help you do it better." - Harry Groves, Head Coach of men's track and field and cross country, Penn State University Head USA Coach, 1995 World Track and Field Championships

1. Have you been wanting to get more out of your running?
2. Do you overlook pre-race and race strategies?
3. Is motivation an issue for you?
4. Would you like to have positive ways to deal with your setbacks?
5. Do you consistently get nervous or anxious prior to a race?

Let Jerry Lynch help you get more from your running by reading his book, Running Within, dedicated to the late, great Steve Prefontaine.

Running Within addresses the mental and physical factors of importance to runners and offers positive, practical recommendations for infusing the body, mind and spirit with new energy and passion for running. It also provides solid information on training and racing. It will help you perform better, have more fun, and experience a deeper connection with running.

Written by top sport psychologist, best-selling author, and runner Jerry Lynch, along with physician and elite triathlete Warren Scott.

Running Within will push your performance and enthusiasm to new heights. See how much better running can be with the body, mind, and spirit in synch and primed for every run you take.

Working Out, Working Within: The Tao on Inner Fitness Through Sports -$18.95 Shipped: Domestic International TOPICS INCLUDE: 1. The Power of "I Can" 2. Effortless Effort 3. Risk-taking 4. Goal Setting 5. Simplicity 6. Patience 7. Passion 8. Facing Fear 9. Integrity 10. Modesty 11. Inner Stillness 12. Dancing with the Deer "Brilliant in its simplicity, rich in its content, this book is right on the money for any coach or athlete looking for a complete athletic and fitness experience." - Bob Hansen, Head Coach, University of California, Santa Cruz Five Time NCAA Men's Tennis Champions

1. Would you like to be mentally strong and spiritually alive in sports or fitness?
2. Would you like to overcome negative pressure and remain calm during performance?
3. Does your head get in the way of you being your best?
4. Are you in need of a new, exciting approach to the old way of performing in sport or getting in shape?

If you answered YES to any of these questions, this book is for you!

Whether an elite athlete, weekend jogger or exercise fanatic, read this book and see how Zen meets The Zone in Working Out, Working Within, a guide to combining physical fitness and athletics with spiritual awakening. During physical training, we can experience something deeper than just the burn of working out. We can achieve spiritual awareness and know that we are alive and healthy.

This book offers readers techniques and suggestions to avoid fixating on winning the game, scoring the goal, or building the perfect body. Our personal workouts become tools for personal transcendence as we get to know ourselves, test our limits, gather personal strength, and build physical potency. Working Out, Working Within will nourish and exercise the spirit while showing readers what "ultimate" sports and living really are.

In the words of Phil Jackson, coach of the NBA Los Angeles Lakers pro basketball team, "Anyone who works their body (fitness or sports) will benefit from Jerry's book."

MENTORING: The Tao of Giving and Receiving Wisdom - $18.95 Shipped: Domestic International TOPICS INCLUDE: 1. An in-depth discussion on the Philosophical Tenets of Mentoring 2. The 32 Virtues (with appropriate Chinese calligraphic character) that all Effective Mentors in Business, Coaching and Athletics possess 3. Concludes with a Global Vision of Possible Relationships "Some books are to be read, others are to be saved, and a few are to be treasured. This is such a book, given to us at a time when the whole of humanity must learn what it means to live in harmony on earth." - Paul Hawken, author of The Ecology of Commerce "I use these mentoring virtues regularly in my coaching, teaching and parenting of others and my relationships seem so much richer because of that. This book is filled with wisdom and perspective for all arenas of life." - Glenn T., girls high school Soccer Coach, CA

1. Do you often wonder why some leaders can develop strong, trusting relationships?
2. Are you interested in becoming a more effective leader, coach, CEO, parent?

Here is a book that can help you to develop more effective relationships and get others to be more loyal, respectful and willing to follow your lead!

Mentoring is one of the most talked about concepts in business, education, and sports. In a time when corporate downsizing, school cutbacks, and single parent families threaten to leave us fewer role models and teachers, mentoring is proving to be more vital than ever. As applicable in a boardroom as in a living room, this book offers browsable, brief instruction through ancient parables, contemporary anecdotes, and classic examples from the Tao on how to enter into mutually beneficial learning/teaching relationships. Huang's master calligraphy brings the text and art of mentoring alive.

To coach, lead and teach others more effectively, your must consider this helpful, insightful work.

Dr. Jerry Lynch, 424 Oxford Way, Santa Cruz, CA 95060, (831) 466-3031