Specialized Coaching and Leadership Service for Coaches 

''I have a number of friends who support my development of coaching principles. I count on Jerry Lynch as one who has given me encouragement and information to make a difference in helping athletes reach their potential.  I use Jerrys examples to support my journeys into the unchartered waters of coaching.'' - Phil Jackson, Coach of Los Angeles Lakers

This sports psychology service is for coaches at all levels of all sports,whether a beginner or experienced veteran. Dr.J has years of experience in helping Coaches and Leaders to develop the skills to inspire,empower and influence those they lead. In fact,to get a sense about how he approaches leadership and coaching, read his June,2011 Blogs on this important subject. 

For Coaches: Take advantage of my "coach's coach" service and begin to:

  • Work with and inspire and empower athletes who struggle,choke, slump, and lose self confidence.
  • Instill motivation, spiritual strength ( courage,fearlessness,integrity,tenacity,persistence, and mental toughness.
  • Know the do's and don'ts for pre-game focusing and psyching.
  • Use the winning principles of sports psychology to help you to peak performance and get your athletes to compete with HEART.
  • Train your athletes to be willing to go the distance through all adversity
  • Know how to get parents to work with, not against you.
  • Understand the secrets of slump-busting and snapping losing streaks.
  • Teach your athletes to play in important games like they do on any day of practice.
  • Know how to develop a close-knit, cohesive,winning culture and team. 

I believe that the single most vital aspect to successful peak performance coaching is the quality of the personal relationship between athlete and coach. When you demonstrate that you are truly invested in your athletes' success, they are more inclined to be motivated and self-confident. When you communicate your belief in them, they are more inclined to "go the distance," to do all that you ask, to take appropriate risks and to get going with the going gets tough. Athletes don't care about what you know, they just want to know that you care. John Wooden once said: "There's a great deal of LOVE in my coaching."

With a strong, positive relationship, you can ask your athletes to do all it takes to improve and they will oblige accordingly, provided you let them know that you have confidence in their ability to do it. They need to know, also, that if they fail, you will be there to help them to learn from the setback and help them eventually master it.

In the last 30 years I have been part of 54 teams to have reached the Final Four in their respective sports with 36 winning the National Championship. I have written several books in several languages and produced DVD's on mental toughness and how to get your athletes to compete with the Heart of a Warrior and achieve peak performance. They continue to be used by coaches and athletes in the NBA, NFL, PGA and numerous NCAA programs such as the Universities of Maryland, Duke, North Carolina,Missouri, Iowa, Colorado, Stanford, Arkansas and many more. I am consistently asked to present keynote talks at major national coaching conventions as well as being invited to conduct coaching clinics for university athletic departments nationwide. These rich experiences have taught me so much, the most profound thing being this: great coaching and leadership entail not only the technical, skill training and strategic aspects of the game, but also. . . and perhaps more importantly. . . the personal, heart-related, affective aspects, as well as enabling you to inspire and motivate your athletes. I'm talking about teaching compassion, courage, fearlessness, tenacity, patience, respect, sacrifice, selflessness and more.

Doc J. with head coach Coach Cindy Timchal, U.S. Naval Academy, the winningest Lacrosse coach of all time.

I write this to announce to you the availability of my sports psychology services, called "The Coach's Coach." If you are like me, you get stale or complacent at work. You are good but want to "kick it up a notch." If this is so, you need to know what I know, from over 33 years of working with the best. I tailor my work with successful coaches to you and your program. My services include unlimited phone consultations, on-site visits, and e-mail, to help with your coaching issues on the journey to being the best you can be.

If you are interested in coming on board for the upcoming year, call me at (831) 234-5606 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. and we can discuss it further. Perhaps others in your department would like to take part. You will be extremely pleased with the depth of our work as well as the practical nature of the exercises and their ability to inspire, motivate, and help your athletes to get beyond slumps and choking on their way to peak performance. I will help you to go beyond merely a "fix-it" approach to establishing a way to impact your players for a lifetime, insuring that they have a positive, uplifting and satisfying experience under your leadership. READ MY BOOK, COACHING WITH HEART.