"Dr. Jerry Lynch, recognized by some as one of the top five in his profession nationwide,  is an internationally known expert in the field of applied sports psychology  over the last 33 years and the sport psychologist for teams at universities such as The University of North Carolina, Duke, Maryland, Oregon State, and Stanford."

THE BEST OF THE BEST ATHLETES can choke, slump, and underachieve and fail if they focus on the wrong things, are unable to let go of setbacks, errors, and mental mistakes, lack of self-confidence, have difficulty handling performance pressure, fear failure, have unrealistic expectations and experience competitive anxiety. Leaving the mental side of performance to chance makes you more susceptible to performance problems such as psych-outs, choking, slumps and mental blocks. To be more self-confident and achieve peak performance, you must learn to use the power of sports psychology and mental toughness. Let Dr. Lynch teach you the spiritual,emotional mental mechanics and not leave your performance to chance. He can teach you to develop the HEART and MIND of a champion through sports psychology.

WHAT IS MENTAL TOUGHNESS? In sport psychology, mental toughness is a combination of learned skills and mechanics that will enable you to cope with choking, slumps and mental blocks helping you to achieve peak performance and self-confidence. It is usually found in environments that are safe,where leaders and coaches understand that letting go of the fear of failure and taking risks is the key to personal and collective success. The following can be taught and therefore, learned for    being mentally,spiritually and emotionally strong:

• Goal Setting

• Stress Management

• Meditation

• Visualization

• Self-Affirmation

• Positive Self-Talk

• Imagery

• Concentration

AS A COACH, working knowledge of these mental and sports psychology skills will help you to help your athletes become more self-confident, motivated and experience peak performance. Knowing how to get the most out of your athletes, to instill, inspire and influence them to greatness, especially during "crunch time" and to avoid all the mental traps of choking, slumps, and blocks. Get your athletes to experience peak performance using mental toughness skills taught by sports psychologist Dr. Lynch.

AS A PARENT, let the principles of sports psychology, peak performance and mental toughness ensure that your children will experience motivation, joy, success, and mental toughness on the road to peak performance. In addition, Dr. Lynch can help you to avoid the performance-disruptive and self-esteem damaging mistakes made by too many well-meaning parents. Help your children's self confidence to win, not only in sport, but also in all of life, by learning and implementing the sports psychology and peak performance strategies of DR. J.

Remember: 
Whether it be on the final leg of a triathlon, the third set of a tennis match, coming up with two outs and the bases loaded in the ninth, finding the way to complete a challenging session in the gym, or just swimming in the pool or running on a trail, let sport psychologist Dr. J help you to:

• 
  The UC Santa Cruz Men's Tennis 
  program has won 7 National NCAA 
  Team Titles and many individual titles 
  with Jerry Lynch's work on the mental 
  game and team building.

  Experience personal best in peak performance

• Find motivation to continue when down

• Use sports psychology as a tool for self-confidence

• Cope with choking, slumps, and blocks

• Have more self-confidence and belief in your abilities

• Get beyond the fear of losing, failing or making mistakes

• Relax and be more positive in your approach

• Feel more in control of your performance

• Compete with more heart and courage

• See competitors as your partners

• Go beyond self-limiting beliefs about what's possible